xfinity ad

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November 29, 2019 Hello! Welcome to my second ever post on megan's media rants!! :) Today I will be talking about an experience with media that I saw yesterday. My phone was dead and I didn't want to get up to get the charger, so I was watching my mom surf the internet. She was on Google News when she came across an ad for Xfinity. She would have kept scrolling but the ad had ET in it. This caused her to stop and watch an entire 4-minute advertisement and start to cry. This ad did not have the same effect on me. I ended up getting up and getting my phone charger so I didn't have to watch weird ads with her anymore. This ad targeted Pathos or an emotional reaction in its audience. My mom's reaction was different than mine was because this ad was targeting people who grew up with the movie ET. In this ad, the kid that was in the movie is shown all grown up. This was supposed to target an emotional response in its viewers, causing them to purchase Xfinity. I interpreted this ad as very creepy. The ET they used was weird looking and different from the original movie. This ad is overall effective because it went viral. This gives a lot of positive press to Xfinity.
Image result for xfinity ET commercial

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