IKEA

January 12, 2020. Hey there blog. Today I shall talk to you about an ad I recently watched. This ad was for the 2020 IKEA catalogue. This ad was very funny, with the implicit message that no matter how hard your life is, IKEA furniture can fix it. Not only does this ad show someone who is alone and depressed, but it also shows that this catalogue can fix your relationship with your children, your spouse or even your relatives. The first shot is a man who looks dirty and sweaty with his house a mess. This shot is supposed to be relatable. But then he picks up the IKEA booklet and he is presented as clean and well dressed but also happy. Then people all over ask him how to fix their problems. This commercial implies that IKEA can get your life back together. This is a very smart strategy because some may believe that IKEA can fix their life, and if not, get a good laugh out of it. This also used an interesting technique because it never really showed how to fix the relationships, just the page numbers were said. This may want to make someone get one of the booklets and look to see what the answer to loneliness is on page 64.Image result for ikea 2020 catalog ad

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